{"id":68149,"date":"2012-07-12T11:28:17","date_gmt":"2012-07-12T15:28:17","guid":{"rendered":"http:\/\/dominicanewsonline.com\/news\/?p=68149"},"modified":"2012-07-12T17:30:19","modified_gmt":"2012-07-12T21:30:19","slug":"sign-man-puts-his-mark-on-dominica","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/news\/human-interest\/sign-man-puts-his-mark-on-dominica\/","title":{"rendered":"“Sign Man” puts his mark on Dominica"},"content":{"rendered":"
He decided to venture into his own business ten years ago – today Ibrahim Brohim\u2019s work can be seen around the country, and he is affectionately referred to as the \u201cSign Man\u201d.<\/p>\n
From his Goodwill base \u2013 a residence that also serves as his business centre – Brohim\u2019s small company undertakes signage of all types.<\/p>\n
\u201cBillboards for outdoors, office signs, we do door signs, lighted signs, we do banners, we do award plaques that people like to recognize persons, we inscribe trophies for customers,\u201d the Sign Man explained to DNO when we visited his work site.<\/p>\n
Number plates for vehicles is also an integral part of his business \u2013 that was the initial work that his company indulged in from the start.<\/p>\n
To date number plates remains the most lucrative aspect of the service he offers.<\/p>\n
\u201cWe maintain a fair share on the market and customers know us for that,\u201d Brohim said.<\/p>\n
Very visible projects have included community signs done in the past for then Cable and Wireless (LIME) showcased usually at the entrance of a village.<\/p>\nThe Sign Man<\/figcaption><\/figure>\n
Brohim said however it was sad that many of those signs had been vandalized.<\/p>\n
A number of the signs on buildings in Roseau were fashioned by the sign man and his small staff of three.<\/p>\n
A significant portion of his business comes from the government, but he says that\u2019s equally matched by private sector business that comes his way.<\/p>\n
The business is lucrative enough, he admits, but qualifies that by explaining that the overheads are heavy.<\/p>\n
\u201cBut at the same time while you make money, there is a very heavy expenditure, expenses are very high,\u201d Brohim told DNO.<\/p>\n
While for him sign-making is serious business, there is also a fun side.<\/p>\n
Brohim looks out for the humorous calypsos at carnival time, and fashions a sign to reflect the particular kaiso, and takes his sign to the streets of the capital on the Monday and Tuesday jump-up (street revelry) days.<\/p>\n
He says those offerings are eagerly anticipated, although one or two have riled relatives of those the satirical piece targets.<\/p>\n
Ibrahim Brohim says he is happy with his business and tries to give the best possible service.<\/p>\n
\u201cWhen I think of how we started off, to where we are today, we have reached leaps and bounds \u2013 I am very much satisfied,\u201d he concludes.<\/p>\n
He is happy that he provides employment, and also engages in sponsorship \u201cin terms of assistance especially to schools, to education projects, sporting projects, cultural projects\u201d.<\/p>\nPHOTO UPDATE: One of the works of Sign Man<\/figcaption><\/figure>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"He decided to venture into his own business ten years ago – today Ibrahim Brohim\u2019s work can be seen around the country, and he is affectionately referred to as the \u201cSign Man\u201d. From his Goodwill base \u2013 a residence that…","protected":false},"author":16,"featured_media":68157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[25],"tags":[],"class_list":["post-68149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-interest"],"acf":[],"yoast_head":"\n
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He decided to venture into his own business ten years ago – today Ibrahim Brohim\u2019s work can be seen around the country, and he is affectionately referred to as the \u201cSign Man\u201d.<\/p>\n![\"\"](\"http:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2012\/07\/sign-man-287x300.jpg\" "\\"sign")
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