BUSINESS BYTE: Digicel Group partners with Rdio to offer world class music streaming on smartphones

RdioDigicel Group on Thursday announced a ground breaking service with leading global music streaming provider, Rdio, to offer Digicel customers across the globe access to over 35 million international titles – as well as the very best local and regional music – all on their own smartphones.

To mark the launch of the service, Digicel is giving all customers who purchase a prepaid data plan, 30 minutes of free music per day, up to a maximum of 30 days. This offer will be rolled out across all markets in the coming weeks. In addition, the Rdio app is being tailored for Digicel customers to include customised playlists with the very best of local, regional and international music.

The free app is available to download from the Google Play store, the Apple App Store, Windows Phone Store and online at Customers simply sign up for the Rdio Free service in the app using their email address and a password of their choice. From there, they can immediately begin to create personalised stations based on their favourite artists and music genres. The Rdio Free service will then suggest new music based on those choices and allow customers to share their stations on social media.

Another unique feature of the Digicel/Rdio partnership is the special access to Digicel’s musical Brand Ambassadors whose music selections are sure to attract many fans.

One of these Ambassadors is Jamaican native, Tessanne Chin. Winner of Season 5 of The Voice (as part of Adam Levine’s team), ‘the song bird’ is very excited to be connecting to her Digicel fans through Rdio.

“Making music and keeping my fans happy is at the heart of everything I do. That’s why this partnership between Digicel and Rdio is so important because it means that for the first time ever, fans in the Caribbean, Central America and Asia Pacific can follow me, check out what I’m listening to, hear my new music first and equally, I can get feedback from them, know what they like and what they want more of – all through the app,” she said.

Digicel Group CEO, Colm Delves, said; “We are delighted to be bringing the gift of music to our 14 million customers across the globe. This is a unique partnership which delivers the widest range of music – from local artists to international superstars – all through the app on their own smartphone. And, to mark the launch, we are offering all customers who purchase a data plan, 30 minutes of music per day for up to 30 days, absolutely free.”

Customers can upgrade from Rdio Free to the premium, ad-free Rdio Unlimited service using their credit card. Priced between US$6 and US$7 per month, the Rdio Unlimited service offers customer additional benefits such as the ability to download music for offline listening and listen to any track on-demand. However, in the coming weeks, Digicel customers will be able to pay for Rdio Unlimited using their phone credit or monthly postpaid bill.

Commenting on the partnership, Rdio CEO, Anthony Bay, said; “Launching Rdio in each of these markets is a huge milestone for the company. We are excited to bring the vibrant music of these regions onto Rdio for the world to hear while also providing users in each new market access to international artists. Digicel will be instrumental in shaping the streaming experience locally and we look forward to a continued fruitful partnership with them.”

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