Chocolat de la Dominique prelaunched in US

The event was held in Washington DC
The event was held in Washington DC

A Dominica-produced premium chocolate, Chocolat de la Dominique, was prelaunched in the lobby of the law firm of Gabriel J. Christian & Associates in Washington, DC metropolitan area on April 16, 2015.

The chocolate will officially hit the market in the summer of 2015 in partnership with SPAGnVOLA (www.spagnvola.com) the leading premium chocolate maker in Maryland.

The Caribbean Agricultural Network (CAN) was also launched at the event.

At the event an agricultural produce presentation table was well decorated with madras cloth. Neatly atop the table in reed baskets was an array of good looking samples of ginger, hot peppers and dasheen grown on the Nature Island of the Caribbean. At the center of the display was the recently arrived fine flavored Dominica cocoa bean.

The launch was held under the auspices of Dominica’s US Ambassador to the OAS, H.E Hubert Charles (Ambassador Charles was absent but was represented by Mrs. Charles and Embassy First Secretary Judy Rolle and staff). The endeavor was blessed by Pastor St. Claire Mitchell of Evangel Assembly. The Pastor offered a special prayer during a “Blessing of the Cocoa Bean” ceremony.

The chairperson for the event was attorney Aisha Braveboy, former Chair of the Maryland General Assembly Black Caucus, and one of the moving forces behind the formation of Maryland’s Caribbean Commission.

President and founder of CAN, attorney Gabriel J. Christian praised the Dominica’s cocoa farmers, and CAN leaders such as Captain Franky Tonge, Co-founder of CAN who is a pioneer aviator in the transport of agriculture products in the eastern Caribbean, CEO Major Francis Richards, Dominica based Directors Errol Emmanuel, Dr. Samuel Christian, Batali Estate liaison Lister Shillingford, and partners such as Curtis Tonge of First Domestic Insurance, the Dominica Export Import Export Agency (DEXIA) and Dominica Agricultural Producers and Exporters (DAPEX) without whose active support the harvesting, purchase of beans, fermentation and drying processes would not have been possible. It was revealed that the effort to forge this collaborative has been quietly proceeding for almost two years, before the launch in Washington, DC.

CAN’s partner Eric Reid, CEO of Spagnvola, spoke highly of his mission to Dominica in February 2015 at which time meetings were held with Dominica’s cocoa farmers, Min. of Agriculture officials, other government officials including the Hon. Prime Minister Roosevelt Skerrit, Dense Shillingford of Machoucherie Estate, other private sector entities, Dominica Cadet Corps, Dominica State College students and other interested parties.

It was during that visit that the harvested cocoa beans were fermented using the closely guarded proprietary methods of the Cocoa international Bean Exchange Organization CiBEXO, founded by Mr. Reid and perfected on his cocoa estate in the Dominican Republic.

Dr. Claire Nelson who is Jamaica’s representative on CAN, and founder of the Institute of Caribbean Studies (www.icsdc.org ), stressed that Caribbean agriculture must be revived to ensure we remain productive people, and be assured of our food security. All those who delivered speeches were of the belief that the overseas Caribbean communities, and a more diverse palate among US consumers, made for a ready market for Caribbean products such as cocoa and its derivatives – alongside the fresh produce on display.

Alberta Christian, who was born at Dominica’s Cocoa Center in 1929, was saluted as the visionary behind Operation Cocoa Emancipation. She encouraged all to join hands to make a success of value adding in Caribbean agriculture. “We can’t simply grow beans and sell anymore, we must build up our own capacity to make chocolate and other products,” she said.

Dominica’s Minister of Commerce, Enterprise and Small Business Development – Hon. Roselyn Paul who happened to be visiting DC came by and gave her support. The major Caribbean countries, such as the Dominican Republic, Jamaica, Puerto, Rico, Trinidad etc. were well represented. Former Dean of the Caribbean Diplomatic Corps, St.Lucia’s Ambassador Dr. Eddie Edmunds (Ret), an agriculture scientist himself, gave the effort his fervent support. The attendees were informed that the CAN/Spagnvola partnership intends to go beyond Dominica and embrace the opportunity to develop all Caribbean agriculture producers in its network, focused on value adding.

Also in attendance was CAN’s Puerto Rico representative, Alex Salinas Ortiz, its partners Sweet & Spicy – a Caribbean food distributor; freight forwarder Caribbean Cargo DC www.caribbeancargodc.com , Negril, a Jamaican owned food manufacturer of the Jamaican beef patty in metro DC; Dominican engineer Gregory Lewis, proprietor of Precision Engineering who has made parts for the US Space Shuttle; Lee Allen – representative of the National Black Growers Council, www.nationalblackgrowerscouncil.com Dominica born surveyor Fitzroy Bertrand and his realtor wife Anelia Bertrand; Dr.Osmond Baron, Dr. Adelbert James,and Dominican economist, Dr. Thomson Fontaine of http://thedominican.net, among many other distinguished guests.

CAN’s partner food scientist Joseph Ushinski of Extravagant Catering (http://www.extravaganteventscatering.webs.com/ )who was a key player in the launch of Chocolat de la Dominique on Dominica in 2008, presented a delicious culinary offering.

The guests were able to enjoy Nature Island dasheen puffs with cilantro and cod fish bits, cocoa infused chicken and pork strips, a dessert of fried plantain in cocoa powder, alongside cool sorrel beverage infused with Dominica ginger, and Spagnvola’s signature chocolate drink to wash it all down.

During the reception a video, Operation Cocoa Emancipation (https://www.youtube.com/watch?v=0E-A4lzDbQc&feature=youtu.be) was shown by documentary makers Dan Feliciano and Michael Williams .

The overall impression was one of unified purpose by a broad Dominica/Caribbean/US collective, intended to forge a path of self reliant growth aimed at the development of their community – at home and abroad.

CAN’s management disclosed that the US launch of 70% Chocolat de la Dominique (single source chocolate) will take place during Caribbean American Heritage Month, June 2015.

The official launch of Chocolat de la Dominique on island will take place shortly thereafter.

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7 Comments

  1. Rita Y. Bruce
    April 29, 2015

    What is it sweetened with, and is the cocoa organic?

  2. simoneb
    April 22, 2015

    I think we need to be a bit more innovative when marketing a product. The name Chocolat de la Dominique just does not cut it. A simple name to make it a bit more classy would have been better. Just my opinion. All in all, it is a great product to market Dominica because almost everyone loves chocolate. Looking forward to sampling this product.

  3. Bod
    April 22, 2015

    That parrot will never fly. Poor presentation.

  4. nope
    April 21, 2015

    Oh Gosh, I did not even read the article, the image of the majestic Amazona imperialis which perches so gracefully on this piece of wood on our flag has been made a mockery. By the age of 7 I was already drawing the Sisserou much better than that image on the banner. PLEASE reconsider the image. Hire someone to do a Professional job.

  5. Dasheen
    April 21, 2015

    Whenever my colleagues at work travel they always bring back some nice delicious snack like malta biscuits or american chocolates, or European ones or the like. Now I have something proper to bring back when I visit Dominica. No one likes eating guava cheese no matter how nice it tastes because it is too sticky and sugary. The peppermint sweet is pure sugar. Somehow the recipe for the coconut cheese has evolved to include ginger which just does not go. So I hope this chocolate is of a standard that I can feel proud of.

  6. Deleoncourt
    April 21, 2015

    Great initiative. From marketing point of view the wrapper is absolutely terrible. This is a luxury product, Im really sorry to be negative but it does not project luxury. Please reconsider. ( this is me assuming that the banner would resemble the wrapper)

    • Visionary
      April 22, 2015

      Stop the negativity. Great initiative. Keep working on making this chocolate the most sought after

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