An initiative, which organizers say will enhance the country’s struggling economy has been launched in Dominica.
The event dubbed “Shop Dominica” is a weekend shopping experience with significant discounts from local businesses.
“Shop Dominica: Experience the Promotions” will be marketed to Dominicans and the French territories of Guadeloupe and Martinique, organizers say.
The event, planned for the weekend of August 24 to 26, 2012, is being organized through a partnership between the Dominica Association of Industry and Commerce (DAIC), the Dominica Hotel and Tourism Association (DHTA) and the Discover Dominica Authority (DDA).
The official launch took place on Friday morning.
Vice President of the Dominica Hotel and Tourism Association Nikima Royer said the event is opened to all businesses in Dominica. “All you have to do is decide, I am Jane Doe and I am offering a 15 percent discount during Shop Dominica and you are on,” she said at the launch. “Any and everybody involved in commerce can get involved and participate…the shop Dominica campaign is an opportunity for any individual, a business, a person who offers a service to offer a substantial discount.”
She said the whole purpose of the event is to stimulate the economy. “We are really trying to stimulate the economy, we need to get people out, to get them shopping,” Royer said.
She pointed out that the French Territories of Guadeloupe and Martinique are being targeted
“We need to reach visitors from our neighboring islands especially of Guadeloupe and Martinique as well as return visitors,” she noted.
Several businesses have already signed on including retail stores, restaurants, supermarkets and telecommunication companies.
The Discover Dominica Authority said a marketing plan has already been set up in the French territories for the three-day event.
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