The video set to the band’s latest song, Deja Buile, was released yesterday and has already garnered some 1300 plus views on YouTube. Band manager Kent Fabien is delighted at the video’s reach thus far and hopes that it will continue to expand.
Fabien said, “As we all know, in music today, video is done for international marketing for bands, and Ncore is no exception. We created this music video for video DJs Facebook fans and YouTube users, as well as those of the public that don’t go to live performances but would like to see the band perform. This video should help NCore carve out a place for itself not only in the local market but internationally as well. We are looking to raise the acceptable standard of music and music video production, not only in the Bouyon genre, but in Dominica.”
The video was produced by local media house, 365||Media, Marketing and Production (365||MMP) and shot entirely in Dominica. “We have found 365||MMP to be one of the best media houses in Dominica and in terms of the quality of the production in this video, it should be a flagship for them, just as it will be a flagship for Ncore,” Fabien said.
“But on a separate note, although the song is about young people drinking and having fun, Ncore would like to remind its fans that the aim is to encourage persons to have fun in a responsible way, in the company of friends and always use a designated driver. We would always like to keep the message positive,” Fabien concluded.
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