DHTA strategically prioritizes growth, infrastructure and inclusive tourism development in 2026

Over the past year, the Dominica Hotel & Tourism Association (DHTA) has seen its membership increase by over 40%, now nearing 100 members.

A release from the organization defines this as a clear sign of renewed confidence in the organization’s advocacy efforts and the collective strength of Dominica’s private tourism sector.

Beginning 2026 with a cautiously optimistic outlook, the group says it recognizes tangible advancements within the tourism industry while reaffirming its dedication to actively addressing the critical issues that will shape Dominica’s future success.

In its media release, the association commends the government and all involved stakeholders for their sustained efforts in boosting visitor arrivals, underscoring the effectiveness of collaborative initiatives in marketing, enhancing air connectivity, and encouraging private sector investments.

According to the DHTA, stay-over visitors continue to be the primary drivers of tourism revenue, contributing significantly to the economy through accommodations, dining, transportation, tours, retail, and community linkages. As the industry progresses, it is vital that national policies continue to emphasize and safeguard this high-value segment, ensuring that growth translates into tangible benefits for local businesses and communities.

A key focus remains on improving airlift capacity. The release explained that enhanced connectivity—through expanding partnerships like Contour’s interline agreements and the prospects presented by Winair’s St. Maarten hub—bolsters Dominica’s access to major source markets. These developments promote longer stays, multi-destination travel, and higher visitor expenditure, all of which are essential for a sustainable, high-yield tourism model.

The DHTA also welcomes the upcoming installation of a hyperbaric chamber at the Dominica China Friendship Hospital. This addition will enhance the country’s healthcare infrastructure and bolster confidence in Dominica’s marine and dive tourism sectors.

Furthermore, the association applauds the government’s progressive legislation establishing a Sperm Whale Reserve, positioning Dominica as a global leader in marine conservation and reinforcing its reputation as a responsible, sustainable destination. Such initiatives reflect the importance of protecting natural assets that underpin the tourism economy and define Dominica as the “Nature Isle.”

However, ongoing challenges must be addressed. Recent disruptions to cruise operations caused by rough seas highlight the limitations of current port infrastructure. While discussions continue regarding mass cruise tourism, the DHTA emphasizes that infrastructure improvements and quality of experience must align with growth ambitions.

The association is awaiting formal consultations on the proposed new cruise ship terminal, which is essential for ensuring safe, efficient, and strategically aligned cruise operations.

“Meaningful stakeholder engagement is essential to ensure that any major port investment forms part of a broader, inclusive national tourism strategy that balances cruise growth with stay-over priorities and community impact,” as per the release.

Regionally, there is a clear shift from volume-based tourism towards high-value, sustainable models. Prime Minister Gaston Browne of Antigua and Barbuda recently emphasized the need for the Caribbean to transition toward “a high-value tourism model, instead of one based primarily on numbers.”

The DHTA says that it supports this vision. Dominica’s competitive edge lies not in mass tourism but in offering distinctive, environmentally responsible, high-yield experiences that protect natural resources while bolstering the economy.

Looking ahead to 2026, the DHTA plans to advance Hike Fest, which is currently in advanced planning stages in collaboration with national stakeholders, under the theme “Beyond the Beaten Path.” This event aims to deepen community involvement, broaden regional participation, and reinforce Dominica’s identity as the Nature Isle. Events like Hike Fest play a vital role in extending the tourism season and attracting niche travelers who align with the island’s eco-friendly brand.

Kitwani Ferreira, President of the DHTA, remarked, “We recognize the progress being made, particularly in stay-over growth. At the same time, we will continue to advocate for policies and infrastructure that strengthen the sector holistically. Sustainable success requires consultation, collaboration, and clear strategic focus. This statement reflects our ongoing approach towards constructive engagement on the priorities that will shape 2026 and beyond.”

The DHTA stated that it is prepared to work alongside the government, private sector, and local communities to ensure tourism growth remains balanced, inclusive, and beneficial to all Dominicans.