The Discover Dominica Authority (DDA) has initiated its winter marketing campaign titled “Dominica, Your Winter Getaway – Where Nature and Adventure Await You,” This campaign will run throughout the winter season with the objective of establishing Dominica as a prominent winter travel destination. Targeting the North American audience, the campaign is designed to attract couples, families, and groups looking for distinctive and immersive travel experiences, highlighting the island’s unspoiled natural landscapes, rich cultural heritage, and secure travel options.
Since its launch, the campaign has reportedly garnered favorable attention, aiming to boost stayover arrivals in the upcoming year and enhance brand recognition by 2025. It features special offers such as “Pay for 4, Stay for 5” and “Pay for 6, Stay for 7,” which provide bundled discounts on lodging, tours, activities, and ground transportation. Additionally, travelers can benefit from 10-20% reductions offered by tour operators and car rental services, enhancing the overall value of their trips.
Marva Williams, CEO of Discover Dominica Authority, stated, “Since launching the Dominica, Your Winter Getaway campaign, we’ve seen an inspiring response from travelers seeking authentic, nature-filled escapes. This ongoing initiative continues to build momentum as we welcome more couples, families, and groups eager to explore Dominica. With exclusive promotions and strategic partnerships, we remain dedicated to creating memorable experiences that solidify Dominica as the ultimate winter destination.”
The DDA’s winter campaign seeks to further solidify Dominica’s status as a top choice for travelers seeking both adventure and relaxation. Visitors to the island can engage in activities such as hiking, diving, cultural experiences, and eco-friendly accommodations.
Listen to audio statement:
So long as they don’t want to hike the Waitukubuli National Trail, of course, because it has been so badly neglected DDA don’t even mention it any more. And we’ve had at least one hiker go missing. These people are so full of hot air that I worry for anyone who believes their nonsense.
It’s the same old running off of mouths, as usual!
Nevertheless, whereas they occupy space on DNO talking louder than the blowing wind of a tornado, asks them in how many travel magazines, in North America ( Canada & the United States), in addition to Europe they advertise Dominica as a tourist destination?
Ask, them to disclose how many tourists they encounter whom return for a second visit and a third after a first visit?
There is a term “RR” definition resident returning. Even when native return they are not eager to stay, because of the stench of Roseau and other places. We lack facilities, a tourists get into a taxi, decide to tour the northern or southern parts of the island, a few minutes from the ship or hotel, nature calls, time for deification or urinating, the driver stops and tells his passengers, do it in the bush! In America and Canada, on the Freeway’s such facilities are strategically placed between fifty or sixty miles apart!
Are such available at home?