Twelve entrepreneurs from the north of Dominica have successfully completed a comprehensive, free three-day marketing and AI training series, equipping them with strategic marketing systems and artificial intelligence (AI) tools to enhance visibility, efficiency, and sales. The program, as outlined by a press statement, was led by Marketing Strategist and PR Consultant Monelle Alexis, and ran from June 3–5, 2025.
This intensive workshop provided small business owners with immediately actionable strategies, empowering them to move beyond guesswork and implement purpose-driven marketing. Participants reportedly gained hands-on experience in critical areas, including building buyer personas, crafting customer-centric messaging, developing marketing plans, understanding the marketing funnel, leveraging AI tools, creating effective content, and understanding marketing investment.
Several key training topics were covered such as building targeted profiles to attract ideal customers, developing resonant communication strategies, and aligning marketing efforts with specific business objectives for measurable growth. The release also said that participants learned how to guide customers seamlessly from initial awareness to final conversion and how to utilize platforms like ChatGPT, Perplexity.ai, and Canva for streamlined planning and efficient content creation.
Monelle Alexis stated, “I wanted to contribute meaningfully to the development of businesses in my community—not through motivation, but through structure, skills, and strategy.”
She added, “This training empowered entrepreneurs with real tools and skills to support local economic growth, fostering a decisive shift from guesswork to strategic marketing.”
Attendees are reported as praising the program for its practical value and immediate applicability, with one participant noting, “This training was timely and packed with value. I’m leaving with a clear plan and tools I can use right away.”
The workshop also facilitated the initial development of AI-generated assets tailored to individual business goals, with the aim to provide participants with a solid foundation for future marketing efforts.
Monelle Alexis is set to host a training in Public Speaking and Meta Marketing, following what she expresses was the “success” of this event.
Interested individuals can find more information by calling 276-7180 or visiting www.justmonelle.com.
Monelle Alexis on the event:
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