
Dominica is set to focus on four key areas this year as the country celebrates Tourism Awareness Month. This includes growth, responsibility, training, and opportunity.
The announcement was made by Tourism Minister, Denise Charles-Pemberton during a media statement on Tuesday.
The official launch took place today.
“As we celebrate Tourism Awareness Month here on the nature island of the Caribbean, this is more than a moment of pride. It is a call to action,” she said. “Tourism is a pillar of Dominica’s future. It touches every farmer, fisher, vendor, guide, taxi driver, artist, hotelier, and entrepreneur.”
She continued, “It is a people-powered industry, and this year, we are focused on four key areas, growth, responsibility, training, and opportunity. Growth–because our tourism sector is on the move.”
According to the minister, more visitors are coming, more investors are showing interest and the country’s global profile is rising.
“Arrivals for the first quarter of this year are up by 10 % compared to 2024 and even 4%. above 2019,” she revealed. “Cruise arrivals are also on a high, 6 % more than last year and 63 % higher than before the pandemic.”
In fact, the minister asserted, the country is seeing the best cruise season performance since 2010.
“This isn’t by chance, it’s the result of strong policy, strong leadership, and your commitment, our hard-working tourism stakeholders,” Charles-Pemberton emphasized. “We’re investing in key sites like Emerald Pool, Trafalgar Falls, Indian River, the Kalinago territory, and Champaign Beach.”
She added, “We’re also reviewing the current site pass system to improve maintenance and sustainability.”
Furthermore, she stated that accommodation is expanding, cruise infrastructure is improving and progress continues at the Cabrits Marina.
“Small tourism businesses are getting support and, of course, we’re building an international airport, one of Dominica’s most transformative projects yet,” she noted. “This means a more vibrant economy, more jobs, more opportunities for our people to grow and succeed. Responsibility because growth must come with care.”
In the meantime, Charles-Pemberton indicated that every community must take pride in cleanliness.
“Every business must operate sustainably,” she encouraged. “Every citizen must protect what we all love.” Hence, she said, the reason why her ministry is launching the ‘Keep Dominica Clean and Green’ campaign, a national movement for greater environmental responsibility.
Hotels, tour operators, restaurants, retailers, and transport providers are invited to join for cleanup activities, reducing plastic, promoting eco products, and educating visitors.
“Together, we can lead in responsible tourism,” she stated.

But you will agree Dominica is moving from strength to strength every year. Dominica is doing better than the previous year,despite your traitorous attitude and negative comments.People in the other islands are not enemies of their state like you and the other blue puppets.
Bravo, Denise Charles-Pemberton, for explaining so succinctly how important it is to keep Dominica, the Nature Island, pristine and clean, for the sake of local people and the many jobs involved in tourism, as well as to encourage more visitors to this simply beautiful island. It is commendable that her Ministry is launching the ‘Keep Dominica Clean and Green’ campaign, a national movement for greater environmental responsibility.
Hotels, tour operators, restaurants, retailers, and transport providers are invited to join for clean-up activities, reducing plastic, promoting eco products, and educating visitors. “Together, we can lead in responsible tourism,” she stated. Such a powerful message!
This lady is the queen of hyperbole. She embellishes very well. She stretches the truth bend its elasticity.
Dominica is easily the most physically natural enchanting country in the Caribbean. It should be a haven for tourists. Yet, it attracts the lowest number of visitors to its shores.
Many of the other neighbouring do not have one quarter of the amazing natural and
physical features of Domnica. They are able to attract more than a million tourists annually. Dominica, not even half this number.
Bad leadership is the reason for Domjnica’s pathetic numbers. Instead Roosevelt guides he misguides.
For tourism to grow in Dominica, both you and the Caribbean’s LAZIEST Prime Minister, LIAR Skerrit, must go. You can’t do the job madam, but you shamelessly babble nonsensicalities, as if you were infront of a labour party crowd. The face of the tourism industry, Roseau, stinks badly, delapidated sidewalks, stagnant water in drains, indigents defecating on sidewalks where they sleep. It’s a mess. The blame is on LAZY Chi-Chi, a man that has raked BILLIONS from our passports, but has achieved less then Leblanc did, Frank Baron did, PJ did,OJ Seraphine did, Mamo did, Eddo did etc. Where is Dominica’s money?
What happened to the Kuwaiti fund airmarked for a new Roseau? In 2009 the VERY LAZY LIAR, Skerrit, assembled Labourites in Lagon, and showed them the artist image of a new Roseau, Labourites clapped until the meeting had to end prematurely. Look at Roseau today? Smelling,smelling,.
That’s LAZY Skerrits achievement. What a cursed and corrupt government.
LAZY LIAR!
MEME!