BUSINESS BYTE: WCMF Headline Sponsor launches “Festival Cash Grab”

Over 18 lucky Digicel customers will win up to $50,000 in cash and prizes

The World Creole Music Festival is one of the most spectacular events held in Dominica. Digicel is proud to be the presenting sponsor of the festival for the 8th consecutive year and continues to innovate and create excitement in our market through its promotions. On Friday 14th September, Digicel launched a new promotion dubbed ‘Festival Cash Grab’ at its Digicentre Centre in Roseau.

The Digicel ‘Festival Cash Grab’ promotion will run for six weeks; September 14th to October 21st, 2012. The promotion offers the opportunity for over 18 Digicel customers to win up to $50,000 in cash and prizes. To qualify Digicel prepaid customers simply have to top up $15 or more. Postpaid customers must pay their bills in full and on time. Also persons can sign up for a new prepaid or postpaid account to enter the Digicel ‘Cash Grab’ promotion.

Three customers will be drawn from the pool of entries to receive weekly prizes which include handsets, top up, one month Free Unlimited Talk and Text Plus 100 minutes to call the Caribbean, USA, Canada and UK fixed lines. Plus large screen TVs from Courts, vouchers to be redeemed at Pirates, KFC and Pizza Hut, six packs Kubuli from Dominica Brewery and tickets to travel to Guadeloupe and Martinique from Jeans Ferry.

There’s lots of cash to be won in the Digicel vault. Every week one lucky customer from the 3 semi-finalists will be chosen for the final draws which will be held on the nights of the festival. As we anticipate the 3 nights of pulsating rhythms on October 26th to 28th, the weeks leading up to the festival Digicel customers will engage in a number of exciting promotions to include the Festival Cash Grab and text to win promotions.

Digicel Dominica Sales and Marketing Manager, Nathalie Walsh, said: “The new promotion launched on Friday was the talk of the town. It was a very festive atmosphere at the Digicentre Store on Friday with spectacular entertainment by the Pointe Michel Cultural Group, After Maff Band and the Karina Cultural Group. We are delighted to give back to our customers through our exciting promotions. Digicel is proud to offer the best value in the Dominican mobile market and we want to make sure that festival goers will enjoy the music and take part in the many Digicel competitions and activities throughout the weeks leading up to the Festival and Independence season”. At the launch event the Media was surprised by a special draw to win prizes. The lucky Media House to enter the cash vault to grab cash was DBS Radio, represented by Brian Francis and two other prizes were won by The Chronicle Newspaper and Kairi FM. These prizes were compliments Pirates and Courts Dominica Limited, continued Mrs Walsh.

ABOUT DIGICEL GROUP

After ten years of operation, Digicel Group Limited has 11.1 million customers across its 30 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean.
The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com for more information.

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1 Comment

  1. huh
    September 18, 2012

    Digicel have so much to give n still they don’t compensate people who fall in their business place…..

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