Barbados-based airline REDJet shuts down

Barbados-based discount airline REDjet ceased operations over the weekend and said it would seek government aid to resume competition against state-backed rivals.

The start-up suspended operations just 10 months after launching with flights to Trinidad. It then expanded with services to Guyana, Antigua, St. Lucia, St. Maarten and Jamaica, branding itself as the region’s first low-cost carrier.

Though REDjet operated only three former American Airlines MD-83 jets, any failure to restart would see them join the dozens already looking for homes after a spate of airline collapses around the world since the start of the year.

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22 Comments

  1. Cesare Bonventre
    March 22, 2012

    It’s so hard to get “common sense” managers in business these days

    In my opinion, the crappy British-American university education process partly to blame

    I know I am not the only one to think this:

    http://www.msnbc.msn.com/id/12705167/ns/business-world_business/t/textbook-case-failure/#.T2r6NluC7ng

    http://www.huffingtonpost.com/robert-d-atkinson-phd/the-failure-of-american-h_b_626289.html

    http://www.canadafreepress.com/index.php/article/22469

  2. dominican
    March 20, 2012

    so tru… Dominica needs its own lil airline…

  3. so u say
    March 19, 2012

    Skerrit you need to buy 2 of them jets,fly them from states to the closet hub eg antigua so you can give the diasporas a better rate and chance to come home as often as possible

  4. true dominican
    March 19, 2012

    OH STOP IT, PEOPLE. REDJET IS A VERY GOOD AIRLINE.. GO FIGURE. CARIBBEAN PEOPLE JUST DONT KNOW WHAT THEY WANT.

    • gene
      March 19, 2012

      nobody aint saying redjet anit good…what is not good is that now they want the governments of the region to pump money into a private company when they come boasting how they gonna do low fares…if u can just do it

  5. Rabbit Foot
    March 18, 2012

    When Redjet came on thr scene, a lot of people called for LIAST to go out of business. It was LIAT this and LIAT that. LIAT is by no means a model airline, but with government support it is the only airline that has served teh smaller islands over that many years. I wonder what people would do if LIAT had indeed gone out of business.

    The Caribbean is a very high cost area for doing business. We do not work as hard as the Asians and we certaily do not want to work for their kind of wages.

  6. Capatain
    March 18, 2012

    Well nice idea but wrong equipment. Those same type of airplanes contributed to American airlines failure because they are not fuel efficient and they bought 3. Also the legals battles to get rights to fly took a toll and not enough places to operate to and from. Those planes can’t land on half the airports around but they planned to operate on low cost model. Doing that means u need as much passengers and market share. Not trini barbadoes and Grenada etc

  7. Jet Setter
    March 18, 2012

    Well that didn’t take too much time.

    All airline experts said that this discount model would not work in the Caribbean. I guess they were correct.

  8. gene
    March 18, 2012

    I knew that good time wasnt gonna last……u caaan get a flight from NYC to Jersey for US$10.00 them fellas want to come down here and fool people….now they want governments to give them money? WTH…..they think or maybe the know that our governments are dohtish

    • axa 4 life smallzzzz
      March 18, 2012

      u that dohtish they redjet is trying to help r u just need to travel to know wa peple does b paying to travel

      • gene
        March 19, 2012

        ure an idiot sugarplum

  9. DOM
    March 18, 2012

    unfortunate…. making liat the hero? hmmm

  10. vanessa
    March 18, 2012

    redjet all you must come better if you want to give competition in the future,

  11. Private
    March 18, 2012

    As expected….

  12. Not a herd follower
    March 18, 2012

    another one falls from the sky. sad. the economics of the region does not make it possible for airlines to be viable. ask LIAT. it virtually has a monopoly in the Eastern Caribbean yet keeps making losses. it continues to fly because of the support of its govt shareholders. the only real alternative is ferry service that carries both passengers and cargo.

  13. Rabbit Foot
    March 18, 2012

    I predicted it was going to happen. There was no way you can run a successful business against your competitors who have government support.

    Another airline that has gone into the dustbin of Caribbean aviation history.

  14. Kong
    March 18, 2012

    Inaccurate reporting. REDjet only ceased operations temporarily over the weekend because of the Bajan Government failing to live-up to what was promised to the airline.

  15. Aviator
    March 18, 2012

    One more ! When , I am wondering “when” , will people understand that small airlines are only a tool, an infrastructure, certainly not a profit center ! One more airline dead after hoping to make money in these tiny routes. Each time an airline start in the Caribbean with the hope of making profit, it shortly dies. This is it. This is why Dominica needs a local airline it can afford to maintain alive . A small one, well managed, affordable, with the proper routes and timetable. Nothing more. All the rest will be a failure and an economic disaster for the country.

  16. Aviator
    March 18, 2012

    No miracle in aviation.
    2 + 2 = 4

  17. Pedro
    March 18, 2012

    Why am I not surprised? Great idea but the management is atrocious!! The CEO announces Redjet’s failure on social media. Imagine that. No respect for prospective passengers and existing ticket holders. Even now, you can go online and still book a ticket! The site’s ticket processing is not de-activated.

  18. mum.
    March 18, 2012

    You tink it easy.

  19. Anonymous
    March 18, 2012

    Take dat

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