Struggling BlackBerry maker Research in Motion Ltd. said Thursday that it will cede most consumer markets after failing to compete with flashier touch-screen phones such as Apple’s iPhone and models that run Google’s Android software.
Instead, RIM said it will return to its roots and focus on business customers, many of whom prefer BlackBerrys for their security. RIM has had limited success trying to enter consumer markets in recent years, and RIM CEO Thorsten Heins said a turnaround required “substantial change.”
“We plan to refocus on the enterprise business and capitalize on our leading position in this segment,” Heins said. “We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”
Significant loss. My BlackBerry served nicely to establish my office wherever I had the time.
I myself never liked that BB. i find those keys too bleddy small for all that pachay texting. A touch screen phone makes plenty more sense if you into alot of texting.
Good riddance, I say! I own an LG Android Touch Screen, and it’s a whole lot more sophisticated than a BB. I’ve never been impressed with BB phones. I don’t understand why people prefer a tiny keyboard and small screen when you can have your keyboard on-screen – like the Android?? BB is overpriced, and overhyped!
RIP BB!!
YES!
well that make sense,focus on the business minded folks,these are the people who do not have time play phone games,just strickly business.
And the BB revolution in Dominica will soon finally come to an end. Just as motorola, nokia, sony ericsson, and siemens did.
Now a SMART PHONE, that’s whats up.
Blackberry is a smart phone lol lol
The soon to be death of a great phone maker…
Oh how I loved my Nokia..crying face
NOKIA DOESNT MAKE ANY BALCKBERRY
Nigel, that one flew over your head.
Let me re-state….”the soon to be death of a great phone maker…Oh how I loved my Nokia.. Meaninng, Nokia is also dead…lol