BUSINESS BYTE: LIME launches Upgrade Dominica

lime logoOn the heels of the recent announcement of a EC$16 million investment on the island, LIME today launched “Upgrade Dominica”.

Dominica’s launch is positioned as part of a wider Upgrade Caribbean initiative which will allow the island to benefit from maximum reliability and 100% coverage of Superfast 4G and Superfast Broadband penetration. It will also see the company upgrading stores, services as well as the website, all in tandem with its network upgrade implementation plan.

Over the next month all LIME stores across the region will sport a fresh, new, vibrant colour scheme, with a simplified palette with green as the overall signature colour.

LIME Caribbean CEO, Martin Roos said the company was excited about the upgrade plans and was proud of what had already been achieved under Project Marlin – the US$1.05 Billion major network upgrade investment in the Caribbean region – since the start of the year.

“We have embarked on a major network upgrade and increased broadband penetration and speeds in several markets. Now we are going above and beyond, ‘the behind the scenes’ network upgrade to deliver refreshed retail outlets and more for our consumers. LIME is committed to delivering the best networks and the best customer experience to everyone in the region.”

CEO of LIME South Cluster, Geraldine Pitt reiterated LIME’s commitment to St Lucia, Grenada, Dominica and St Vincent through its total cluster investment of EC$86 million.

“This year we have upgraded our 4G coverage island-wide now making us the #1 network in the cluster. Our superfast broadband project is also well on its way. This major upgrade will allow customers to experience high internet speeds” she said.

She also added that with Upgrade customers will enjoy 4G experience with smartphones as low as $99 and 50% off the 1st two months when they sign up for broadband.

In addition to network upgrade, each year LIME, one of the region’s biggest investors and employers, injects more than US$10 million into the local economies of the Caribbean countries within which it operates, through community development initiatives and sponsorships.

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5 Comments

  1. Real Dominican
    October 17, 2014

    Nice one Biztech, I would like an official response from Lime on that one. Digicel/SAT has NEVER given Dominican NO hidden charges.

    • Dominican for sure
      October 18, 2014

      You must be dream…….Digicel is all about hidden charges…if you are a postpaid or prepaid customer like what I had, check your bill or your prepaid rates. There’s always something sinister about Digicel. Its a good thing I switched.

  2. anonymous2
    October 17, 2014

    Look for increased rates, which are already high.

  3. BizTech
    October 17, 2014

    So tell me about that broadband vibes because I ready to disconnect my 2M line I paying $129 for a Digi 16M line for $126.50

    • @biztech...
      October 20, 2014

      I have already switched from LIME to Digicel. Paying LIME $130.00 for 2 megabits..in this day and age?!!…so I am now paying 85.00 for 8 megs which is more than enough…also there is another upgrade from digicel which is coming soon which will bring about better performance..look out for that….

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