With plans to transform its entire business model in January 2011, local bottling and distributing firm Josephine Gabriel and Company Ltd. is considering avenues to dispose of used plastic bottles in an environmentally-friendly way.
Last week, the company announced that from January 1, 2011, it will no longer bottle its Coke, Sprite and Fanta beverages but will import them strictly in plastic bottles from neighboring islands.
Marketing consultant for the company Steve Jonson told media last week that the company and the Dominica Solid Waste Management Corporation is jointly devising the best way to get rid of the waste material.
“It’s been part of our discussions over the last few weeks. We have already met with the solid waste teams, here in Dominica, because we understand that there are going to be a large volume of our bottles into the environment,” he stated.
Johnson said that the company is seeking to minimize the impact on the environment.
“We are exploring along with the Coca-Cola Company to make sure that the impact on our environment is minimal and so together with Solid Waste we are going to ensure that there is some level of collection of those bottles, and we’re also going to explore the possibility of a piece of equipment that we will use for the shredding of the PET,” he said.
“Now once that PET is shredded, we will work with Solid Waste to decide on what happens to it after it is shredded. We will either give it to Solid Waste for burial into the landfill into a specific area or it maybe exported out of the country to a recycling company within the region that can utilize the chips for the processing of new products,” Johnson stated.
Johnson believes that the company should be commended for its efforts “because we’re not the only importers of PET but we’re making sure that our impact moving forward is minimal and that we’re working with the agencies-the government agencies- to make sure that the public, the consumer, becomes sensitized as to what to do with those bottles after so that they do not end up in our landfill or in our rivers or on the sea or along the roadways”.