LIME announces 100 Days of Summer promotion

The lucky number for LIME summer 2010 is 100.  That’s how long the promotion will run; it’s the number of days of free service that customers can win for many of the offers and it’s the number of days during which customers can win cool give-aways.

New and existing LIME customers can look forward to extra value and savings when the promotion gets going today.

For 100 Nights, all LIME post-paid customers will enjoy FREE calls to any local LIME mobile between 9:00 p.m. and 6:00 a.m.

And for prepaid customers who purchase LIME’s Talk 24 day-pass, summer will fire up with 24 hours of unlimited talk to any LIME mobile or landline customer.

Starting Monday, July 5, LIME will add 100 days of FREE service for new customers who sign up for any Internet package during the promotional period. In addition there will be fantastic offers on a range of mobile handsets.  These are only a few  of the specials on offer in LIME’s 100-day campaign, and as the summer heats up customers can anticipate even more discounts and value for money.

The promotion boasts of 100 Days of cool giveaways ranging from backpacks and T-shirts for the weekly prizes, to the fabulous Apple ipad which is among the variety of fortnightly prizes that will be awarded to persons who meet the minimum requirements.

This theme of “100” transcends the promotional offers.  The campaign marries a mix of great product offerings with some special activities that will recognise and give back to the people of the communities that LIME serves.  It’s our way of continuing to demonstrate that Lime is 100% dedicated to making a difference in the lives of the people of the Caribbean– one person at a time.

In announcing the start of the promotion, Head of Marketing Lorraine Mitchell said, “In choosing a focus for summer 2010, no theme could have been more fitting at this point in the evolution of our company. We now have a more vibrant brand that 100% reflects the lifestyles and people of the Caribbean. Our colleagues are 100% committed to our community outreach efforts. And with our great offers and value for money this summer we are going all out to make our customers feel 100% appreciated.”

Ms. Mitchell added, “Because we are 100% Caribbean, we understand that many of the businesses in the Caribbean are feeling the adverse effects of the global recession so LIME will be doing its part to stimulate the local economies and many of our major prizes will be sourced from local businesses. Family treats, cash, tickets to Fort Young Happy Hour, supermarket vouchers and book vouchers are but a few of the rewards in store for our customers. And our emphasis is very much on prizes that can be shared with friends and family.”