Integrated telecomunications giant LIME Jamaica has retreated from the mobile services market.
The company also intends to cut benefits to emloyees as it attempts to redirect focus to its major earners, the landline and broadband/data services market, in an effort to attain profitability. These changes come just four months after the company’s annual report showed losses of J$2.5 billion.
Managing director of LIME Jamaica Gary Sinclair at the company’s Annual General Meeting (AGM) held at the Wyndham Hotel on Wednesday said: “Historically, we derive over 70 per cent of our gross margin from our fixed line and data service (both residential and business-based broadband data service). However, as soon as competition (Digicel) came into the mobile space we diverted a bunch of the resources we needed to run our business strictly to the mobile side in an effort to compete and neglected the business that generated 70 per cent of our gross margin. We’re not going to do that anymore.”
When they changed their name I smelled trouble, why else do so? Repackaging smelly fish does not make it more palatable and if you put a fancy suit on a monkey it is still a monkey.
If they spent as much on customer service as they do on sponsoring fetes I might sympathise but we know that all these goodies come at the expense of our pockets. Try to contact them after hours and see what you get on the phone! Some call centre elsewhere in the Caribbean, staffed by people who know nothing about Dominica!
I remembered C&W charging us EC$18.50 a minute to call the US. Thieving bastards! C&W tried to bury Marpin just because they wanted to run voice over their own lines. Go to hell LIME!
Can you prove that C&W wanted to buy Marpin? I might be wrong, but hey, you never know.
I said bury! or they tried to kill Marpin
For years Cable &Wireless ran things throughout the Caribbean,and with typical colonial insight they continued to bleed their customers rediculous rates and punitive policies I for one felt the brunt of their wrath when I protestec a bill even before the advent of the other players and up to the last minute Cable & Wireless insisted that their $5.00 a minute rate on long distant calls were justified Whenever Cable & Wireless want to fool the people they resort to the same old trick Change your name remember when C&W was Dominica Telecoms.Cables deserves what they get I can never forget the bailiff and a police officer showing up at my door to collect a bill I was disputing.Their KARMA has come full circle
LIME or LIE,u need remove the line rental charge on us,it’s so ridiculous!
When a company spends millions of dollars and a campaign slogan to change its name from Cable and Wireless to a sour fruit called LIME,the results will be as sour and as disastrous as we see in Jamica.
LIME–Land Line, Internet,Mobile and Entertainment.That is what you sell…
Cable and Wirless sells LIME
DIGICEL…oh that’s a sweeet name
I told management at C&W uses a infectious name such as Caribbean Communications…viola, it captures all.
When will LIME removes this sour taste in our mouths and gives us something sweet.
Tapping Foot ICON
We need the competition but LIME needs to lower its rates…it’s too high!
If LIME ever shuts down then Digicel will raise its prices as it will be a monopoly, we cannot have that.
Digicel run ting in Jamaica longtime, LIME killing the people especially with the residential phones rental and service rates,when u add those with internet the bill is ridiculous with making any calls.
Landlines, Internet, Mobile, Entertainment: = L.I.M.E
Without the M for the mobile component.
Landlines, Internet, Entertainment: = L.I.E they been lying to us all along now they show their face
Insightful and Witty! I like MUCHO…so true!
No surprise there.
Interesting….so will this have a trickle down effect on the rest on the caribbean cause i was patiently waiting Lime 3G..well i guess i will have to be content with Digicel EDGE…lol
…you need to read the article before commenting, it makes you look ridiculous
wow… big win that for digicel hmmmm