In a mere three year time period, boutique eco-luxury resort Secret Bay, which opened its doors in 2011, has garnered extensive media coverage from a wealth of prestigious outlets that has reached a combined potential audience of over one billion people.
“We are truly grateful for the extensive press coverage Secret Bay has received within such a short timeframe,” commented Gregor Nassief, Owner and Founder of Secret Bay. “This media coverage, referred to as “free press” because it is not something we have paid for – has given Secret Bay and Dominica great international visibility. If just 5% of that potential audience actually discovered Dominica through Secret Bay’s publicity, it would be phenomenal.”
“Dominica is full of many wonderful boutique properties,” continued Nassief. “Beau Rive, Pagau Bay, Papillote, Zandoli, Rosalie Bay, Jungle Bay, Cocoa Cottages, Roots Jungle Retreat, Crescent Moon, Liberty Jungle and many, many more. This boutique and personalised experience is what environmentally-conscious travellers are increasingly seeking, and the international press is taking note.”
To date, Secret Bay has been featured in elite print/online media outlets including CNN, NBC Today Show, Travel + Leisure, New York Times, Sunday Times, The Telegraph, US News & World Report and AFAR Magazine. The total number of over a billion impressions (the number of direct subscribers/readers) was generated by independent auditing site Burrelles/Luce, and/or from the audience number stated in the publication’s media kit or About Us section of its website.
“The attention Secret Bay has garnered in the international travel press in just three years is remarkable,” commented Candice Kimmel, President of Adams Unlimited Public Relations. “We are extremely proud to work with Secret Bay and to have the opportunity to showcase the property to relevant media, which helps to build Secret Bay’s profile as a world-class luxury development.”
In addition to receiving over one billion media impressions, Secret Bay was recently awarded a Top 10 spot in the coveted Smith Hotel 2014 Awards, selected from over 900 boutique hotels worldwide. Noteworthy is that Secret Bay was the only hotel from the Caribbean to make the list. Secret Bay also earned the coveted top spot on TripAdvisor’s “Top 25 Small Hotels in the Caribbean” ranking in its 2013 Travelers’ Choice® Awards as well ranking among the top 5 of its “Top 25 Hotels for Service in the Caribbean” for the past two years running. Secret Bay was also selected by TheKnot.com as one of its top honeymoon destinations in the world in 2012. In 2012, Secret Bay became the first property in Dominica to be named to the highly-regarded “It List” by Travel + Leisure and in November 2013 made the cover of Travel + Leisure. Secret Bay has also won the impressive Development of the Year 2011 recognition at the Caribbean Hotel and Resort Investment Summit.