CultureMedia Services Inc. joins with GEF-SGP to roll out of environment awareness campaign on social media

[Press release]Local development NGO, CultureMedia Services Inc. directed by Sobers Esprit and Gregory Rabess, have joined forces with the Global Environment Facility Small Grants Fund (GEF-SGP) in the roll-out of a social media campaign which started on April 20th 2023, to bring awareness to various environmental and climate related issues impacting Dominica and the region.

The social media campaign is using a mix of media platforms including Facebook, Tik Tok, and Instagram to highlight issues related to several themes as they impact Dominica’s environment. The main themes of the campaign include poor waste disposal methods, poor agricultural practices, marine pollution and poor land use protection and how these manifestly impact the country’s ability to build a sustainable and secured future and to provide for its people and country.

The media campaign is using local languages such as Dominican English, Kwéyòl, Kokoy and Kalinago. The local language focus is to ensure that the messages have greater public appeal and understanding and hopefully to draw their attention to the serious consequences of negative actions to the country’s ecosystem and fragile environment. The hope is for a greater enlightenment and for community-based action to minimize these impacts and to build resilience for a secured future for Dominica.

The social media campaign is part of an on-going programme being implemented by CultureMedia Services Inc and funded by the GEF-SGF to provide increased information on the work of the GEF-SGP in Dominica and to increase environmental education and awareness for community action.  Thus far, the programme has delivered a series of capacity building exercises for grass-root organizations through webinars, media and communication training and a performing arts workshop for young people. The current phase of the programme involves the productions of various media products including four videos featuring organizations involved in environmental action across Dominica, four thematic public service announcements and two billboards to highlight major thematic issues of concern to the local population.

The public can follow the campaign on Culture Media Services Inc. on Facebook, Instagram and TikTok.

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