DDA promotes Jazz ‘n Creole 2019 in the Caribbean

Samantha Letang (right) is DDA’s Marketing Executive

Discover Dominica Authority (DDA) has taken its marketing campaign for the 10th Edition of the Jazz ‘n Creole Festival to the Caribbean region.

Marketing Executive at the Discover Dominica Authority (DDA), Samantha Letang said the event, which is carded for May 3-5 at the Cabrits National Park in Portsmouth, is being promoted in four neighbouring islands.

She spoke at a press conference at the Prevo Cinemall on Wednesday.

“We have the main stage event which is on May 5th, but we also have already confirmed 10 fringe events which will be starting from the 27th April leading up to the 4th of May,” Letang said. “So these activities along with the main stage events are being promoted within the Caribbean region and the French West Indies, primarily to our neighbours in St Lucia, Barbados, Antigua, St Maarten.”

According to Letang, the DDA, in collaboration with PAYS (Portsmouth Association of Yacht Security and Services), is providing specials in order to capture a part of the large yachting sector in St. Maarten and Antigua.

She said PAYS will be providing free security and 50 percent off on water for all yachts that will be coming in to the Cabrits for the event.

Letang noted that promotional activities for the event include a number of radio programs with the partners in St Lucia, Antigua and St. Maarten as well as “a lot of Facebook and interactive advertising that is being done, that is getting to the public.”

She explained that a lot of St Lucians did not know about Jazz ‘n Creole and they are mistaking it for Creole Festival.

“One person actually told me they thought that we had changed the dates of the World Creole Music Festival and I had to go into explaining,” Letang said.

Meantime, Letang said the DDA is looking into finalizing partnership deals with L’ Express des Isles and Val Ferry to bring persons in for the weekend, “maybe even for the day.”

“We are quite excited about that with our promotions within the French West Indies, within the malls, within the French radio stations we have some campaigns running with RCI in Guadeloupe for the destinations and having winners come down to experience,” she remarked.

She said a number of press persons will also be on island who will not only be covering the event itself but covering destination Dominica.

“So we get a comprehensive view of the island during the Jazz ‘n Creole Festival,” Letang explained.

She encouraged the public to participate in the event and to wear something white with a splash of colour to this year’s event.

The line-up for Jazz ‘n Creole this year includes Dominican acts MEL and the Smith Brothers, and pannist from Trinidad and Tobago, Johann Chuckaree.

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8 Comments

  1. indeed
    April 6, 2019

    It is a great event, has outgrown the venue, sadly. as this is a spectular venue. I do agree it has become more of a lime than appreciation of music but it is what it is. As for the marketing of the event, hey that should have been happening 4 to 6 months ago, if you expect people to visit from other islands they have to plan into their schedule and budgets. You have to begin by sensitizing people that this event exists. too late fr this year, but at least they are aware for next year

  2. Karl Orndem
    April 5, 2019

    St lucians wont be impressed by our Jazz show. WOnt call it a festival. St. Lucia has surpassed us long ago. Currently that jazz show is a lime. 90% of the people there dont give 2 hoots about who is on stage or dare to even care about the music being presented. They are only there to take pictures and be seen and rub shoulders with people who they think are important and need to become friends with (social climbing). Sorry to sound so negative but this is what it is now. when it first began in 2009/2010/2011 it had more value as those who attended we actually lovers of jazz, the crowd was smaller but the venue was much more comfortable, everyone enjoyed the music and performances with much less narcissistic people around. These days i see the triple k crowd filtering in to that event. i keep shaking my head as i have refused to go for many years now. this year i will make it a point of duty to try MayFest at Marigot instead.

    • Pedro
      April 6, 2019

      so what Karl? Are you discriminating against the demographics of the crowd now? If it were a total flop due to only a few people appreciating the art form the cries would be even louder. Not because the event is attended by less than true aficionado should that mean its a bad thing! People are free to attend an event for which they paid for to do anything once inside as long as its not disruptive. Even if they came in for the food and that just fine! Don’t be a hater because its a widely anticipated social event among a certain group. I take the point about the quality of the event though. It would take more $$ for some of the more recognized bands. Budget aside the event has not really matured from a management and organization perspective.

      • Karl Orndem
        April 9, 2019

        its wasnt a flop in the early days. now they change the date to accommodate more people as it clashed with a bigger better festival in Marie Galante. But guess what, even with the old date, the venue was still too small. So now you change the date to be more marketable to more people, where are you going to fit them when you already had problems with the size of the venue. May Fest it is for me. I not in that mahjee. i not a pretender.

  3. Also from Calibsihie
    April 4, 2019

    You missed the entire point of what pedro was saying. Smh. Pedro isn’t saying that the event is not fun, he is simply saying, why wait last minute to promote the event!

  4. Pedro
    April 4, 2019

    Jokers. Promoting the event 3 weeks before the event after all these years? Its the same every year! We seem to be ok with with mediocrity.

    • Calibishie Warrior
      April 4, 2019

      moan moan moan… Listen , the event is going to be fun.. it always is .. Dont fancy it? There is always Sam’s Kabaway in Morne Rachette

      • Jacob M
        April 6, 2019

        Alternatively you could always go to the red clinic to get some spending money, the same way that red warrior from Calibishie does!

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