AUTO: Kia Sportage named ‘2010 Top Safety Pick’ in US

2011 Sportage

THE 2011 Sportage CUV has been recognised as a ‘Top safety pick’ by the US’s Insurance Institute for Highway Safety (IIHS) in the small SUV category built after March 2010.

Now just arriving in US showrooms, the Sportage received the organisation’s top honour by earning ‘Good’ ratings — the highest achievable — in frontal, side, rear and rollover impact crash safety tests. The Sedona minivan (known as ‘Carnival’ in some markets) was the first Kia vehicle to receive the IIHS ‘Top Safety Pick’, along with the ‘Safest Minivan Ever Tested’ distinction from IIHS, shortly after its launch in 2006, and again in 2007, 2008 and 2009.

“The Kia brand is committed to providing consumers with the highest levels of passenger safety by providing a comprehensive list of cutting-edge technologies and features for increased crash protection,” said Michael Sprague, vice-president, marketing and communications, Kia Motors America (KMA).

“The 2011 Sportage’s sleek and modern appearance continues Kia’s design-led transformation while staying true to the company’s core philosophy of providing consumers with exciting, fun-to-drive vehicles with high levels of value, quality and safety,” he added.

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for 2010 a good performance in a roof strength test — to measure protection in a rollover — also was required to win. Each vehicle’s overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.

Like all Kia vehicles, the 2011 Sportage is equipped with a long list of standard safety equipment. Kia manufacturers emphasised that both trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC) Electronic Brake Distribution (EBD), Tire Pressure Monitoring System and a Brake Assist System (BAS), which recognises an emergency stop and delivers significant braking power. Hill Start Assist Control and Downhill Brake Control also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter locks the vehicle at a slow speed down steep grades so the driver can focus attention on steering.

To assist drivers when the vehicle is in reverse, an available back-up warning sensor helps the driver avoid contact with certain objects in the vehicle’s path by triggering an audible warning when the vehicle approaches an obstruction, while an available rear-view back-up camera enables drivers to view certain items behind the vehicle, the manufacturers said.

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