PRESS RELEASE: Cable & Wireless Communications, the full-service telecoms business formerly part of Cable & Wireless Group, began trading Friday as an independent company with a new identity.
The demerger, which was completed this [Friday] morning, will see Cable & Wireless Communications focusing entirely on managing its full-service telecoms operations in the Caribbean, Panama, Macau and Monaco & Islands. This business was formerly known as Cable & Wireless International.
The new Cable & Wireless Communications identity has been launched today along with a new corporate web site, cwc.com. Designed by brand consultancy, Elmwood, the new brand is an evolution of the iconic Cable & Wireless ‘blue globe’ logo, which has been in existence as the Group identity since 1986.
The new logo retains the heritage of the Cable & Wireless ‘globe’, but adds a three-dimensional aspect to its shape. The globe now comprises a series of lines, representing the company’s telecom cables. The lines stretch around the globe to form the shape of an ampersand (“&”) – another recognised part of the existing Cable & Wireless identity.
The new brand retains the qualities of reliability and reassurance while updating the design to bring it in to line with Cable & Wireless Communication’s independent future.
Tony Rice, Cable & Wireless Communications Chief Executive Officer said the demerger presented an opportunity to further develop the business:
“The demerger of Cable & Wireless has in effect returned our business to its shape prior to its entry into the UK market in the 1980’s. It will bring an increased focus to our business as we seek to realise the excellent growth opportunities that exist in our markets. We have a first-class management team in place to take the business forward. In this vein, our new brand identity captures the value of our heritage, while moving us to a more modern brand reflecting our independent future. I’m really excited about our future prospects.”
Cable & Wireless Communications is composed of four operating units – the Caribbean, Panama, Macau and Monaco & Islands. The Cable & Wireless Communications brand has a presence in each of the business units, although local product brands are also used in several markets.
Cable & Wireless Worldwide, the enterprise telecom business, was also demerged from Cable & Wireless Communications today.
Ends.
i am happy with the name change and rearranging of the logo we all know that cwc is the leading provider in the Caribbean and in the region and no one can change that let see what digicel will try and do now to are they going and change their tag line again it was expect more get more it did nothing now it the bigger better network lord the people not easy am sticking to cwc and lime and we need lime to sponsor the wcmf this year i love when they were there we got a real festival but over the years that Dominican’s wanted change and tey got it.
Perhaps it is a good thing for them
But for the people – True benefits won’t come until the people are permitted to independently plug-into the World satellite system with PRIVATE DISHES
As long as the people have to go through monopolies and other expensive middle men to gain access to World satellite broadcasting & internet service, there is no real benefit for the people!!
a name change wont help the image.
who cares … digi all the way!!!
way to go Cables, you’re number one in the world