Dominica welcomed over 4,000 visitors for the 2023 Carnival Celebrations.
This was according to Tourism Minister Denise Charles while speaking to State-Owned Radio DBS.
“During the Carnival period we welcomed over 4,000 visitors to our shores, 35% arrived by air and 65% by sea or ferry,” she said.
Charles continued, “In terms of source markets Carnival visitors to Dominica from the French West Indies maintained the same share as from 2020 at 40%, while visitors from the US [United States] increased to 21% Vs 20% in 2020.”
She explained that this indicates that the country’s targeted advertising which focused on these two source markets paid off.
“The overall arrival figures were down 14% from 2020,” she revealed. “The main reason was due to a reduction in flights coming into the island, particularly from the region during that period when compared to the same period in 2020.”
Furthermore, Charles said according to most reports and social media posts both visitors and residents enjoyed the Carnival Celebrations, fetes, pageants, and shows which took place during that six-week period.
She pointed out that Carnival is the first of the three official events hosted by the Discover Dominica Authority (DDA). It has set the tone for what should be a year of positive results from the Ministry of Tourism’s entertainment pillar.
The 2023 Carnival Celebrations was celebrated under the theme: “Mas An Lawi”.
That one just loves to listen to herself! Day in day out we are subjected to her cheap propaganda.
First off, 4000 people is NOTHING to phone home about …
“The overall arrival figures were down 14% from 2020,” she revealed. “ so this quite simply means that the “targeted marketing” didn’t work… so a press conference to say that the marketing failed?!